Whenever the employees hear that their company needs a keynote speaker for their upcoming event, most of them usually think that the company needs someone to talk to them (the audience) for at least 45 minutes. Some already feel that they will be compelled to listen because the company has to pay a lot if they want to bring the speaker to their event.
Many people confuse the term keynote speaker with inspirational speaker, motivational speaker, business speaker, plenary speaker, industry speaker, or closing speaker. Someone who is assigned to give a keynote speech must be able to inspire and energize the audience. The keynote creates a link with the audience, spark a lively discussion, influence, or present valuable information.
Differences between Keynote and Motivational Speakers
There are people who think that a keynote is the same as a motivational speaker. Most people thought that both speakers are self-help gurus who tell the people how to channel their inner strength into something positive and help them succeed. The greatest goal of a motivational speaker is to drive his audience to change their lives for the better; the keynote sets the atmosphere of the gathering and unifies the mind of the audience.
A good motivational speaker can help the audience shift their energy and focus on doing productive things instead of moping and doing nothing. Their quick response might even lead them to discover the solutions to their problems. The right keynote, on the other hand, can positively influence his audience for the entire duration of his speech and even after they return to their work.
The stage presence of the keynoter and the impression that he imparts to the audience are vital in making the event a success. The motivational speaker can also be a keynoter. He must be able to give the right keynote speech that will connect him to the audience, and make the discussion enjoyable.
Things that the Speaker Prepares Before Facing his Audience
First, a keynote speaker identifies the type of audience that he needs to face. Next, he drafts the message that he needs to impart and be able to connect to his audience. A keynoter usually creates a speech according to the things that the company wants him to discuss. He will make necessary adjustments to make the discussion engaging.
He also makes sure that the message that he imparts is timely and relevant. It is important to keep updated about the latest gadget, expression, fashion, and anything that he plans to use when delivering his speech. Most of today’s young people are not familiar with vinyl record, floppy disk, and other things that are no longer or rarely seen in modern times.
He also pays attention on how he should appear before his audience. He needs to be an expert on the subject that he decided to discuss.
A speaker also determines the equipment and props that he must use or should he use any. Most of the time, people can remember the lecture better if there are visuals. On the other hand, using too many props might only cause confusion and distraction.
Although a speaker may have a personal agenda of promoting himself to get more clients, he always sees to it that he will be able to get the attention of his audience. He makes sure that he will spark their interest with the useful information that he will present. He knows that by imparting a meaningful message he will gain positive feedbacks that can help boost his credibility as a speaker.
It is imperative for a keynote speaker to spark the interest of his audience and influence them in a good way. Establishing a connection and keeping the crowd lively are important to turn an event into a successful one.